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Media Market in the Czech Republic in the Context of Contemporary Economic Development
Machková, Marta ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
The work focuses on mapping the current situation in the media market in the Czech Republic. It examines in particular the impact of current economic situation in the media organizations. Media behave in the marketplace as commercial enterprises (except public Czech Television and Czech Radio - for comparison are also included in the work), their main objective is to generate profit. Media organizations derive revenue primarily from advertising specified, are therefore dependent on the financial system as a whole. If advertisers due to unfavorable economic situation restricts the publication of advertisements in the media, media organizations will automatically drop revenues, resulting in running the organization. The work investigates how the specific effects of the decline in economic activity in media organizations. For an overall analysis of the main characters in particular those such as revenue from principal activities of the organization, the total profit or changes in staffing. The work describes in detail the operations in 2008 and 2009 for companies Borgis, Economia, Ringier, Barrandov TV Studio, První zpravodajská, Lagardere Active ČR, Mafra, CET 21, Česká televize (Czech Television) and Český rozhlas (Czech Radio). The analysis is complemented by theoretical texts, which approximates the...
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Media Market in the Czech Republic in the Context of Contemporary Economic Development
Machková, Marta ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
The work focuses on mapping the current situation in the media market in the Czech Republic. It examines in particular the impact of current economic situation in the media organizations. Media behave in the marketplace as commercial enterprises (except public Czech Television and Czech Radio - for comparison are also included in the work), their main objective is to generate profit. Media organizations derive revenue primarily from advertising specified, are therefore dependent on the financial system as a whole. If advertisers due to unfavorable economic situation restricts the publication of advertisements in the media, media organizations will automatically drop revenues, resulting in running the organization. The work investigates how the specific effects of the decline in economic activity in media organizations. For an overall analysis of the main characters in particular those such as revenue from principal activities of the organization, the total profit or changes in staffing. The work describes in detail the operations in 2008 and 2009 for companies Borgis, Economia, Ringier, Barrandov TV Studio, První zpravodajská, Lagardere Active ČR, Mafra, CET 21, Česká televize (Czech Television) and Český rozhlas (Czech Radio). The analysis is complemented by theoretical texts, which approximates the...
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Regional consequences of economic and financial crisis in Greece
Martincová, Michaela
Regional consequences of Economic and Financial crisis in Greece, Brno, 2016. 118 p. Diploma thesis. Mendel university in Brno. The diploma thesis focuses on impacts of the financial and economic crisis on thirteen NUTS 2 regions of Greece. The objective of the diploma thesis is to investigate whether the crisis affected the process of convergence or divergence among Greek regions. For this purpose, Cluster analyses and Beta-convergence analyses are applied and run in two time-periods, examining process of convergence and divergence among Greek regions in years before and after the crisis outbreak. To reveal how the crisis influenced economic development of each of thirteen regions separately, macroeconomic analyses of Greek regions and sector division of Greek economy are done for the same time-period with use of important regional macroeconomic indicators.
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Marketing manager evaluation
Burenkova, Ksenia ; Štědroň, Bohumír (advisor) ; Valenčík, Radim (referee)
This work aims to investigate the possibilities of evaluation of managers with an emphasis on current and future conditions of business units and management. The focus is the marketing manager and his department. Significant attention is paid to the impact of the global economic crisis on the organization and management and the role of marketing activities when dealing with the crisis. Analysis of job offers for marketing manager on the Internet gives an opportunity to understand evaluation of marketing managers by employers. Provides an overview of the requirements for applicants for this position and conditions, which are offered by companies. Finally, the basic recommendations are formulated, which should guide anyone who wants to become a good marketing manager in future.
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